As shown, my final design used a simple and classic style. My label design idea came from newspaper. I began by looking at champane and wine packging designs.When I did research from champagne and wine packaging designs, I found some really good examples, they used use words elements and black, withe parttterns, they were simple but look nice. Then I thought that I also could use these elements for Pol Roger champagne box and label design.

 

As known, Pol Roger has a rich history, exude elegance, so newspaper is a good way to present the brand, which is classic and elegance. I used ivory color to present historical, and used black, gold frames to let it looks not boring and more elegance.

 

For the box design apart, I have not use a complex way to create it. I just used the Winston Churchill's photo as artistic effect of pattern to fill in the entire box. Moreover, I used gold color of patterns to shown a luxury and classic effect. I also used black and gold frames as well. I also used ivory color of the main box to let it looks classic. In the middle of the box, I placed a black artistic effect Churchill's photo, because the design is for the 50th anniversary of Churchill's death, and to celebrate his legacy. I also placed it on the label design as well. Furthermore, I wrote some words to describe the theme of the champagne.